Full disclosure: If you buy the book through the link, it won't cost you any more, but I'll get a few pennies. But my main motivation for doing this is to understand the book properly. What follows is my summary of the chapter.
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Habits can
be lethal, but no, he doesn't mean smoking.
Pilots
have to go through a long check-list before take-off. These check
lists reduce accidents, but they get so routine that occasionally the
pilots will say “Check” without really checking. The results can
be tragic, so there's a lot of research on how to avoid this. For
example, moving the check-list from paper to computer halved the
error rate.
Humans
have such a strong tendency to see what they expect or want to see,
especially when stressed. Give musicians music with mistakes in it,
and by and large, they'll play correct notes instead. Most people
don't spot spelling mistakes, especially in the middle of a word.
[Sheila sez: no wonder it's so hard to proof read your own writing!]
This sort of slip offers a fascinating window into how habits work.
We also
substitute one action for another, like going to the fridge for milk
and fetching orange juice instead. [Sheila sez: Am I the only one who
actually put the orange juice in my tea?] We think we asked for
coffee when we only thought about it, then get annoyed when coffee
doesn't appear. [Sheila sez: I used to do that with letters. I'd
write them in my head, and then be convinced I'd written them on
paper and posted them.]
Another
favourite is repeating part of a habit. Boil kettle, pour water into
mug. Boil kettle again, pour water into full mug so it overflows and
you have to mop up.
We do
these things mostly in very familiar places, like the kitchen and
bedroom. It's partly because we spend quite a lot of time there, but
also because they're so very full of environmental cues to our
habits.
Health and
Safety has a bad reputation, but they became more effective when they
stopped merely educating people. I remember when they ran TV adverts
showing how very easy it is to go through a car windscreen if you're
not wearing a seatbelt, and how very, very horrible it is if that
happens. That persuaded people that they ought to wear seatbelts, but
it didn't make them wear seat belts. The habit of shutting the car
door and driving off was too strong.
So the
psychologists started looked at what else was going on. And they
found that environmental cues play a huge role in habits. Like the
tragic case of the train driver who unconsciously developed the habit
of driving off when he heard the guard ring the bell twice –
missing out the vital “CHECK THE SIGNAL IS AT GREEN” part.
Explaining
to people that smoking kills didn't stop people smoking. Banning them
from smoking in certain places did, because it disrupted the habit.
Check-lists also help.
Jeremy
Dean finishes the chapter by saying, “We think of ourselves as
biology, psychology and behaviour and neglect [snip] how we are
embedded in our environments, both physical and social. Our habits
[snip] also grow out of these. [snip] The situation has more power to
control our habits than we think.
2 comments:
Seeing what we want/expect to see is something I'm good at in my writing. I wonder how proofreaders train themselves to see what's really there?
I think they learn to avoid noticing the content, so they don't fill inthe blanks so much.
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